![]() ![]() The product was well established when I arrived, but I remained a constant advocate of Nir’s model with the product team as we iterated. I left that workshop excited and overflowing with ideas.Īs the story goes with startups, Lifeables struggled to find the right market fit (perhaps because we discovered Nir’s hooked model too late :-)) so I moved on and joined ShopAdvisor as their VP of Product/Technology. I remember thinking at the time that his “hooked model” was a collection of common sense concepts simplified, organized and packaged in a way that made them actionable. I found Nir to be exceptionally well-versed in behavioral psychology and how it could be applied to the current technological landscape. The opportunity couldn’t have been more timely. Needless to say, the thought of being able to “hook” users and have their use of it turn into a habit was very appealing. ![]() At the time I was still working as the CTO of Lifeables, and we were desperately trying to find strategies to keep our users engaged. A few years ago I was invited by a colleague to attend Nir Eyal‘s Hooked Workshop at Wentworth Institute of Technology. ![]()
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